Enough About You
A LITTLE NARCISSISM GOES A LONG WAY.
BY HOLLY BRUBACH

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NY Times
http://www.nytimes.com/indexes/2009/02/22/style/t/index.html#pagewanted=0&pageName=22brubach&

Excerpt
Heinz Kohut, the psychoanalytic theorist, first identified narcissistic personality disorder in 1971; by 1980, it was included in the DSM-III, the official catalog of psychiatric disorders. Enough time has since elapsed that there is now an extensive body of scientific research on narcissists, their behavior and their motivations. Twenge and Campbell marshal statistics, polls, charts, studies and anecdotes to assemble a complete picture of the epidemic’s current state of contagion, brought on by the Internet, reality television, a booming economy, easy credit and other developments over the past decade.